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Internal Link Popularity
We know that a site’s navigation and link architecture is important for search engines to find content on a website. Additionally, the link structure on your own website has an important role in determining the value of importance of your web pages. Internal linking is your way of telling the search engines which pages you feel are the most important. If one of your web pages has 500 internal pages pointing to it and another only has 10, then the first web page is more likely to be valuable to the search engines. When designing your site’s navigation keep this in mind. Not only will it make a site easy to navigate through, it reassures the search engines that these pages on the site contain important information.
 Web Traffic
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