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Placing Keywords within your Content
After you have researched and gathered your list of keywords you need to know how to add them to your site. There are right ways and wrongs ways to do this. The right ways will give your web site the best chance of ranking high in the search engines, and the wrong ways will end up keeping you lost among the thousands of other websites that have failed to build their site correctly. Even worse you could get banned from the search engines if you venture into search engine spam and illegal optimization tactics.
Start by implementing your keywords throughout the content of your web pages. Don't add all your keywords to each page. Instead, focus on five to six keywords per page or topic. In the end each page should be optimized for the specific topics and the keywords you want to target on the page.
Each section of your web site will give the search engine an idea of how useful your site's content is. By having each page optimized you are telling search engines you have useful content on various categories that should be indexed.
 Keyword Density
Important places to use your keywords and major things to avoid are further discussed in our SEO EBook.
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