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Links and Navigation
A major element in increasing the chances of getting your website ranked well is your site's link architecture. A good navigation structure will help you organize your website’s content and make it easy for search engine spiders to find, categorize, and index your information. There is no sense in creating good content if it can’t be found.
Navigation styles range from using text links to drop down menus, navigation buttons, frames, and image maps to flash, just to name a few. All of these have their advantages and disadvantages so it is important to use the “best” navigation format for the website you are designing.
Proper Linking – Links That Search Engines Can Follow
Search engine spiders can't follow every kind of link that webmasters use. In fact, the only kind of hyperlinks that you can be certain all search engine spiders will follow is a standard absolute link.
In HTML-code it is written like this:
<a href="http://www.domain.com">Link text</a>
The link will look like this on a web page: Search Engine Optimization
All other forms of links can have problems getting indexed and should be used carefully.
 Standard and Dynamic Links
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